Legal
Cookies Policy
The cookies and similar technologies All Tails uses, what each one does, and how you can control them.
Effective date: 2026-05-30
Overview
Effective: 30 May 2026 (temporary version pending counsel review) Version: 1.0.0
This policy explains what cookies and similar tracking technologies the All Tails website uses, why we use them, and how you can change your preferences. Read together with our Privacy Policy.
1. What is a cookie?
A cookie is a small file your browser stores when you visit a website. It lets the site remember you (so you don't have to log in every time, for example) or remember what you've done (so the website can be improved).
We also use similar technologies: localStorage entries, browser session IDs, and third-party SDK identifiers. We refer to all of these collectively as "cookies and similar" in this policy.
2. Categories of cookies we use
| Category | Always on? | What it does |
|---|---|---|
| Essential | Yes | Keeps your booking session active, secures your form submissions, remembers your cookie preferences. Without these, the site won't work. |
| Analytics | Off by default — on with consent | Lets us measure how visitors use the site (page views, drop-off points, performance). Helps us improve. |
| Marketing | Off by default — on with consent | Lets us measure which marketing campaigns work and reach you with relevant offers. |
You can change your analytics and marketing consent anytime via the cookie banner footer link or your Privacy & Data Rights page.
3. Cookies and SDKs we use
Essential (always on)
| Name | Type | Set by | What it does | Retention |
|---|---|---|---|---|
petsie_admin_session | Cookie | All Tails | Admin staff session (does not apply to customers) | 12 hours |
at_funnel_sid | localStorage | All Tails | Anonymous session ID so we can join your booking-flow steps server-side | Until you clear browser storage |
Analytics (only with your consent)
| Name | Type | Set by | What it does | Retention |
|---|---|---|---|---|
_ga, _ga_* | Cookie | Google Analytics | Distinguishes users for analytics | Up to 2 years |
_vercel_* | Cookie | Vercel Analytics | Page performance and web-vitals data | Session-based |
Marketing (only with your consent)
| Name | Type | Set by | What it does | Retention |
|---|---|---|---|---|
_fbp, _fbc | Cookie | Meta Pixel | Measures Meta ad campaigns | 90 days |
gclid | URL param + localStorage | Google Ads | Tracks Google Ads click attribution | 90 days |
_gcl_* | Cookie | Google Ads | Conversion tracking | 90 days |
fbclid | URL param + localStorage | Meta | Tracks Meta click attribution | 90 days |
| Attribution localStorage entries | localStorage | All Tails | Stores UTM tags and referrer for attribution | 90 days |
If you have not consented to marketing cookies, none of the marketing cookies above are set in your browser, and the Meta Pixel JavaScript does not load.
One exception — server-side Meta Conversions API at point of paid booking. When you complete a paid booking, our server sends a one-time hashed conversion signal to Meta Conversions API regardless of your cookie preferences. The signal includes only SHA-256 hashes of your phone, name, and city (never the plain text), and the standard IP / user-agent that the request already carried. This is the minimum we need to measure which advertising spend actually produced a paid booking, and is sent under DPDP §7 legitimate-use for measuring the effectiveness of the ad that brought you here. The signal is not sent on browsing alone — only when a paid transaction completes — and it does not place any cookie on your device.
If you would rather we not send this server-side signal, contact our Grievance Officer (see Privacy Policy §11) before completing payment.
4. How to change your preferences
You can change your preferences at any time:
- Cookie banner — click "Manage cookies" in the site footer to reopen the banner.
- Privacy & Data Rights page — toggle each category at /account/privacy.
- Browser settings — every modern browser lets you clear cookies entirely or block them per site.
Withdrawing consent doesn't affect anything we measured before you withdrew. Going forward, we'll stop loading the trackers you've opted out of.
5. Children
We do not knowingly use analytics or marketing cookies on visitors we have reason to believe are children. Our service is intended for adults booking on behalf of their pets.
6. Updates
We will update this list when we add or remove tools. Material changes will be flagged via the cookie banner so you can re-confirm your preferences.
7. Contact
Questions about cookies — see Privacy Policy §11 for Grievance Officer contact.
Document version: 1.0.0
Pranay Panwar
Grievance Officer / DPO · All Tails
Email: hello@alltails.in
Phone: +91 97178 78052
Response window: within 30 days
If your concern is not resolved within 30 days, you may escalate to the Data Protection Board of India.
Need help with a booking?
For booking, payment, cancellation, or refund questions, contact hello@alltails.in or WhatsApp +91 97178 78052.